sexualization and exploitation of kpop artistsWe are no stranger to the expectations of women. Cute, sexy, and innocent. But these are not the only standard for females. Females are at the hands of judgment and double standards when it comes to their personal lives. Many K-pop videos portray women as glittery sex objects, but at the same time, they are expected to be conservative about their private lifestyle, while men can do as they please. They are confined to gendered norms to cater to optimize their fans desires. It is easy to point out the sexism and sexualization towards female idols but believe it or not, they exist towards males too. We can easily point out the sexualization of K-pop stars: pushing singers and dancers to look more sexy and attractive, conforming to fan’s fantasies and producing sexualized songs or music videos, so much so that it has been normalized. In fact, when they aren’t dancing suggestively or pushing their boundaries, “fans” start to become uninterested and they ultimately die out in popularity. Examples of agencies and “fans” pushing K-pop stars to terrible mental health conditions and even worse include Stellar’s Gayoung and former f(x) member Sulli.
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February 2023
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